Targeting Consumers Through Facebook Ads – Example

5 to 1 Facebook Ad Spend SuccessAdvertising on Facebook is one of the most efficient methods of online advertising available. Facebook ads reach 91% of their intended audience, compared to just 27% for most other online ads. This is due mainly to Facebook’s ability to deliver the ad to a specific audience based on their location, age, interests, and more. Consumers are more inclined to follow an advertisement that is relevant to them and this leads to success for your business.

Facebook ads may excel at meeting business objectives related to increasing online sales, launching a new product, or building awareness. A marketing budget can go far with the return on investment seen using Facebook.

A recent client here at T4 Social Media has achieved incredible success in a stunningly short time period. Here’s some information about their success:

  • A film company produced a new niche movie and put the film up for sale exclusively on Amazon.Facebook was selected as an efficient marketing platform and ads were created featuring compelling content from the film.
  • A segment of consumers that liked other specific, niche films and ideas on Facebook was targeted and ads were delivered to them.
  • The ads brought consumers to the film’s page on Amazon where the film sold out three times in two weeks!
  • Ultimately, the client saw $5 in revenue for every $1 spent on advertising.

Success stories like this are a common occurrence when Facebook ads are utilized in an intelligent way to meet your company’s strategic objectives. At T4 Social Media, a Facebook expert of ads, we’re here to help find this success, so contact us for more information.

Sources:  http://t4socialmedia.com
https://www.facebook.com/business

*Note: Not every Facebook ad is successful. As an advertising company we cannot guarantee any sales.